Trend forecast

While anti-Trump forces have painted him as the poster child of the decline of civility and the current rise in divisiveness, as per our 2015 forecast, the seeds of this trend long predate him. Moreover, as evidenced by elections and new party movements sweeping across the globe and escalating socioeconomic unrest that is fueling a migrant crisis of people wanting to find safer havens … divisiveness is hardly an American phenomenon. And, the “Ready to Explode” trend is gaining momentum, exploding onto the streets, into the home and workplace, and across communities around the world. Most importantly, with no powerful, pervasive unifying “Come Together Brand” cracking through on primetime TV, Google/Facebook platforms, etc., the billion-dollar, high moral opportunity to fill this market gap has never been greater.

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