Live Nation Entertainment, the largest U.S. concert promoter, expects to begin offering live outdoor amphitheater shows before August, CEO Michael Rapino said in a 4 March call with investors. 
About 83 percent of customers held onto their previously-purchased tickets awaiting shows to be rescheduled instead of asking for a refund during the economic shutdown, he noted.
“We expect people will be willing to put on their puffers and enjoy some shows to make up for lost time,” he said.
The company’s share price, which crashed by 92 percent last year as live shows were canceled, has risen about 30 percent in the past 30 days.
AEG Presents should open the doors to club and theater performances no later than this fall, CEO Jay Marciano said in comments quoted by the Wall Street Journal.
The companies made their announcements after President Biden said the U.S. would have enough COVID vaccine doses to inoculate all adults in the country by June.
“As vaccine rollout and testing capacity increases, we’ll start to see fall tours indoors,” Jeffrey Hasson, senior agent at United Talent Agency, told the WSJ.
In the U.K., live shows will be permitted as of 21 June, the government announced. After the announcement, Live Nation sold 100,000 tickets to its Reading and Leeds festivals in August in 72 hours; fans grabbed 70,000 tickets to the booker’s Creamfields festival in 48 hours, the company reported.
Although social distancing will be lifted, concerts in the future will also be streamed live for those still reluctant to be part of a crowd.
Also, touchless technologies such as card-swipe entries and ordering food and beverages by app are likely to become the new norm at events, the WSJ noted.
TREND FORECAST: “Roaring 21” is alive, and locked-down younger generations are ready to break loose and are, as illustrated by Anthony Freda in last week’s cover of the Trends Journal… Bustin’ Out. 
What is missing, however, is that a new generation wants new sounds and styles that the old-timers running the “industry” have not identified. 
OnTrendpreneurs® who are free to think for themselves and are outside the molded class will profit handsomely by filling the gaps with hot, new products that touch the hearts and warm the souls of the “Youth Revolution” generation.
What are they, what do they look like, what do they sound like? At The Trends Research Institute, we have identified key elements that will shape the aspects of the future entertainment and fashion industry sectors.

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