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UNILEVER WILL HIRE MORE SOCIAL INFLUENCERS TO PROMOTE ITS PRODUCTS
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UNILEVER WILL HIRE MORE SOCIAL INFLUENCERS TO PROMOTE ITS PRODUCTS

Unilever, the global conglomerate selling foods, soaps, and other consumer products, will focus more of its advertising dollars on social media influencers to promote its products because “messages coming from corporations are suspicious” in consumers’ eyes, new CEO Fernando Fernandez said in an interview with Barclays analyst Warren Ackerman.