Advertising on a national, broad-based scale will enter a period of transition and uncertainty. The ineffectiveness of digitally manufactured ad placement is quickly reaching a juncture. The data will increasingly demonstrate that digital advertising has reached a saturation level. More and more consumers will actively shun digital advertisements as a detour to the content they seek behind and beyond the...
TRENDPOST
Behold Ontrendpreneurs® and broad-view visionaries: This trend presents an opportunity for you to create advertising messages that unite, inspire and connect consumers to products and services in ways digital advertising cannot. Now is the time for a new creativity to emerge, one that will be incubated on local, smaller levels, where cutting-edge entrepreneurs see and seize on the gaps mass...
Trends Journal to launch Presidential Reality Show®
Global forecaster Gerald Celente, whose Trends Journal was the first magazine in the world to predict Donald Trump would win the White House, announced that his Trends Research Institute has been awarded the Presidential Reality Show® trademark, a phrase he coined to describe the presidential campaigns even before Trump, a true reality TV star, entered the race. After two years...
Don’t trust life’s laws of averages
I retired from the Australian Broadcasting Corporation last December, but it didn’t last long. I’m now working as chief advocate for National Seniors Australia. It’s a nonprofit organization with 200,000 members representing those over age 50. I’ve quickly discovered people who turn 50 don’t want to be seen, or referred to, as a senior. When they turn 60 or 70,...
From atoms to “bits”
Half of the Top 10 Trends For 2017 defined in the winter Trends Journal are a result of one major underlying force. Make It New: The creation of new social awareness. RIP: The Fourth Estate: The dramatic transformation of media. Rust Belt 2.0: The astonishing effect of machines increasingly thinking for us. VR-Ed: The transformation of our educational system via...
Trendpost
The new “smart” will be in the flow of the shift from atoms to bits Kelly describes: Dematerialization: Access is far more important than ownership of things. Remixing: Re-combining content in new and innovative ways. Collaboration: Less emphasis on competition and more development of high-level social/emotional intelligence that computers do not have. The scale of what intelligence is becoming...
Alzheimer’s: Dashed hopes, new directions
Alzheimer’s disease is part of your future — if it’s not already part of your present. Either you or someone in your family will contract it, or you’ll know someone who will. And even if you don’t, the disease will cost you financially as it ravages our health care and social support systems. Alzheimer’s is, at least so far, an...
Trendpost
Living to 100 or longer is now, scientifically speaking, a reasonable expectation for those born in the next generation. That’s startling since just a century ago, the average life span fell short of 50. Today, it’s fast approaching 80. But too many live out those extra days tethered to oxygen tanks and dialysis machines, or counting the hours between pills....
TREND FORECAST
For farmers, consumers, entrepreneurs and investors, hemp is an idea whose time has come again. Here’s a look at areas where it will emerge strong: Plastics: Most plastics are made of polyesters distilled from petroleum and natural gas. Scientists have found that furfural, derived from plant waste such as hemp stalks, works just as well. In a decade or two,...
Hemp is ready to emerge as a major industry
In the 1930s, Henry Ford was looking for a way to help farmers survive the Great Depression. He began experimenting with car parts made partly from a plastic derived from hemp, a common crop at the time. In a famous demonstration, Ford hit a plastic car fender with an ax. The ax head bounced off the fender without damaging it,...