Madison Avenue is still stuck on creating and marketing products for the young and early middle-agers. While there are some growing indications that efforts to target seniors are picking up steam, those efforts are falling well short of addressing what is a substantial opportunity. But, as we have been reporting during the past two years, boomers, not prepared to retire and...
Drought conditions
From time to time, in the wake of winter rain, dense fog fills the wide valley between California’s Sierra Nevada and Coastal Range. Called Tule fog, the phenomenon is as much a part of winter in the Central Valley as snow is in the mountains. In recent years, however, the fog has come less often. In fact, since 1981 the...
How extreme weather patterns will change your life
Publisher’s Note: Throughout history (or what we know of it) there have been extreme weather patterns that have dramatically affected life on Earth. What caused them? Who was responsible? Were they man-made or made by Mother Nature? Today there is great debate concerning climate change and global warming. While we contend that pouring trillions of tons of chemicals and toxic...
Some good, some bad news ahead for your local news
“The decade-long devastation of the print news business, crushed by the sagging economy, the evaporation of classified and display advertising, and a reader shift to digital media, has cost at least 54,200 newsroom jobs in newspapers and magazines alone, according to Pew Research.” That quote from the Washington Examiner this past June delivered with even more punch what has long been...
You decide! Is this suffering “exceptional”?
The United States is the land of exceptionalism. Just ask the President. Just ask all the other politicians that mouth the same propaganda of moral superiority. Thus, when tragedy strikes the homeland, what happens to Americans is always significantly more important, tragic and magnified than what happens to the non-exceptionals across the globe. When the World Trade Center collapsed and...
Registration information
Space is limited, so don’t delay. Until August 15, registration is open only to Trends Journal subscribers. After August 15, any remaining openings will be made available to non-subscribers. Cost If you register before August 15, the cost is $950 per participant. A $300 non-refundable deposit is due at registration. Payment of the $650 balance is due by September 12....
History Before it Happens in Your Life
Internationally known trends forecaster Gerald Celente and his Trends Research Institute invite you to attend a unique three-day conference at the institute’s historic facilities in Colonial Kingston, New York, during one of the Hudson Valley’s most beautiful times of the year. As fall colors energize the landscape around you, Gerald, invited speakers and institute analysts will take you on a journey toward understanding...
Still not getting trends alert
Hi Emily still not getting trends alert.i log into trendsresearch.com. what do you have as subscriber and passward why did i get it for svveral years and not when i renewed. sincerely joseph turcin
While You’re Here… and Nearby
Mid-summer in the Hudson Valley is a special and spectacular time of year, when celebrations and events abound. There are winding country roads with unparalleled views, and communities across the region are hosting an array of festivals and fairs. Well-known in the equestrian world as the place to see superior show jumping, magnificent horses and rising talents, HITS-on-the-Hudson – for...