Yum Brands, which owns fast-food icons Burger King, KFC, and Taco Bell, wants its customers to place all of their orders digitally and is taking steps to make that goal a reality.

Customers ordering online, through an app, or at kiosks or touchpads in restaurants tend to order more food at a time, return to restaurants more often, and give the company more chances to market to them, CFO Chris Turner said in a 2 August earnings call.

“Time and time again, when we shift sales into digital channels, we see sales acceleration,” he added. “It really demonstrates how this is such a high return on investment for our franchisees and for us.”

Fast-food chain Wingstop also has announced a goal of shifting all of its transactions to digital.

TREND FORECAST: This is another instance of businesses using technology to sacrifice workers on the altar of efficiency and profit.

Hundreds of thousands, and perhaps millions, of people find their first jobs behind fast-food counters. Eliminating these jobs erases a traditional way for young people to learn how to behave in a work setting and for low-skill individuals to still find a place in the workforce.

This transition does not even need artificial intelligence, which some burger joints already are experimenting with in their kitchens to make French fries and do other routine tasks.

The more jobs lost to technology, the greater public pressure will be on companies and governments to retrain displaced workers for tech skills or to create programs guaranteeing a basic income.