Supermarkets must act fast. Ethnic markets are already saturating larger American cities like Baltimore. Thanks in part to millennials and their adventurous palates, they’re now showing up in smaller cities with quietly growing immigrant and millennial populations. Look for chain supermarkets to begin expanding ethnic options, which, in turn, may raise prices of groceries at ethnic markets.
Globally, this trend is ready for a new surge, thanks to the massive migration of thousands of Middle Eastern and North African natives into Europe. Look for major European cities to see an immediate increase in ethnic food offerings, and for chain grocery stores to respond by expanding their offerings. As migration continues and people settle in more rural areas of developed countries, ethnic cuisines will further saturate in the form of restaurants and smaller markets.