Current methods of producing meat demand more land, water and feed than can be sustained to meet humanity’s increasing numbers and, with it, the demand for meat. “Clean meat” slashes the land, water and nutrition needed to make the world’s preferred source of protein while also easing people’s consciences about humane animal treatment.

Factory meat will remain a curiosity until after 2020. Meanwhile, the industry will be gathering investment and refining technology and production methods.

When food giants such as Tyson enter the market, clean meat will go mainstream.

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