The potential in serving the more aspiring needs of boomers, and especially boomers turning 70, is ripe with “Golden Opportunities,” intersecting with another Top Trend of 2016 (see page 26). While major retailers, Big Pharma and the Medical Industrial Complex will dominate market share and profitability, wide gaps are opening for entrepreneurs with good ideas, an open heart, community sensibilities and the business acumen to attack the opportunities, especially those outlined above.
