The Golden Opportunities trend will continue to rapidly grow, particularly as merger/acquisition and consolidation rates increase as a result of cheap money. In addition, as the global economy slows, financially strapped enterprises will be gobbled up by stronger competition. Again, in an increasingly stressful business climate, survival strategies will trump innovation by focusing on the present while sacrificing emerging trend opportunities.
The on-trend businesses will identify new challenges, find market gaps and develop the appropriate business models to seize the opportunity. Golden Opportunities abound in 2016 — and they will be seized by innovative thinkers who identify the specific products, services or experiences vacuumed out by takeovers.