FOOD INDUSTRY HYPE: DON’T BUY IT, DON’T EAT IT

Consumers have permanently traded their pre-pandemic habit of eating out on the fly for a new emphasis on healthy foods and cooking at home, food company executives told the Wall Street Journal’s Global Food Forum on 5 October.
As the economic shutdown took hold, people turned to comfort food, Mark Clouse, Campbell Soup Co. CEO, told the gathering. “What we’re seeing now is a greater level of balance and a return to some of those health and wellness trends.”
Campbell’s marketing now emphasizes using its soups as ingredients in main or side dishes and promoting its products to younger consumers, Clouse noted.
Campbell had become “less relevant,” Clouse said, as its attention was directed to niche brands in its portfolio. But as sales grew for basic items such as Chunky Soup and Goldfish crackers, the company realized “it doesn’t require a new brand to meet some of these needs that people are looking for.”
People are paying greater attention to ingredients labels and nutrition information, said Jean Flatin, Mars Inc.’s President of Innovation, but flavor remains equally important.
TREND FORECAST: As Gerald Celente says, “Bullshit has its own sound. He notes that people who eat Campbell’s Chunky Soup, Goldfish etc., would not be aware of any “health and wellness trends.”
And, health and nutrition advocates won’t pick up a package of Mars bars to pay “greater attention to ingredients labels and nutrition information,” of products they would not eat.
As we have been reporting for decades, as evidenced by America’s “READY TO EXPLODE” trend, health, fitness, wellness, and nutrition represents a small percentage of America’s 70 percent overweight, 42 percent obese population.
As the “Greatest Depression” worsens and more people have to do more with less, plus a rejuvenation of the New Age 2.0 trend, the whole health healing trend will generate more growth in organic and the “CLEAN FOOD” trend forecast by Gerald Celente and provide rewarding opportunities for OnTrendpreneurs^®