Denmark-based Carlsberg, the world’s third-largest brewer, is expanding its offering of non-alcoholic beers, a market now growing by more than 20 percent annually in Europe.
The company also plans to offer fermented beverages, a niche between beer and soft drinks. Carlsberg declined to elaborate on the nature of the fermented drinks it might produce.
The company’s expanded vision has been prompted by consumers’ emphasis on health, which has been sharpened by the COVID pandemic, CEO Cees t’Hart told the Financial Times.
“That is where we have an advantage in our portfolio,” he said. “Consumers are looking for an offering that is healthy, low or no calories, and no additives. We have an asset: brewing and knowledge of fermented drinks.”
The brewer is “pushing hard on this, with some success,” Bernstein beverage analyst Trevor Stirling told the Times.
Carlsberg now expects its losses for this year to be about 8 or 9 percent, not the 10 to 15 percent it had forecast earlier.
TRENDPOST: As we have long noted, there is virtually no mention by the mainstream media and politicians hyping the coronavirus for people to get healthy and build their immune systems.
While companies keep repeating the line, “Consumers are looking for an offering that is healthy, low or no calories, and no additives,” as evidenced by the sales increases of junk food/commercial brands since the lockdowns, the talk of eating healthy does not show up on the bottom line.
Indeed, even before the COVID War began, we have been illustrating the differences between the hype of people eating healthy and the hard facts of how obese and unhealthy children of all ages have become.
As economic conditions continue to decline, we forecast a “New Age 2.0” that will bring sizeable population segments toward regaining the meaning of life… spiritually, emotionally, and physically.
It should be noted it was the New Age movement that accelerated after the stock market crash of 1987, which gave birth to health food stores, organic foods, and complimentary medicine trends.

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