BIG DATA WATCHING


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Forget “Big Brother.”

Orwell didn’t come close.

They know who you are, where you are, what you look like, what you’re thinking, what you want, and what you’ll pay for. 

In one of the many latest twists, Facebook, Netflix, and Google track your viewing habits to deliver more targeted ads to your brain.

They’re in the selling business, and they’re selling you to advertisers.

Wherever you go, whatever platform you’re on, they’re there.

Believing in an algorithm world of AI technology, the Hi-Techs promise to deliver high revenue to advertisers without any proof of efficacy.

Hungry marketers poured $3.8 billion into streaming services, up 39 percent this year. 

The cash in “connected TV” – TVs connected to streaming Internet platforms alongside cable network programing – is up 250 percent from a year earlier.

Major acquisitions support this growing trend, which promises targeted advertising based on data culled from viewing habits.

For example, for $150 million, Roku acquired Dataxu, a company that guides advertisers to specific audiences online. Xandr, AT&T’s advertising and analytics unit, bought Clypd, a platform that can target ads to several devices within a household. 

Publicis, a French advertising company, the third largest in the world, won a contract with Disney Plus by pitching its data collection abilities to use for market strategies.

TREND FORECAST: The world has gone hi-tech and has surrendered the feeling of heart, passion, and soul of each individual to a geek mentality. 

With unchallenged arrogance, techies pretend that the AI they create is far superior to nature’s creations.

They have convinced the emotionally disconnected of the world that the human spirit can be quantified, analyzed, packaged, and sold.

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