Artful aging

As we enter 2015, the mystery continues. Why hasn’t a more inspiring generation of products and services for older people been created, marketed and raking in the big bucks? The market has never been more ripe for the taking.

But marketers and product designers must switch their focus from creative marketing to creative aging to find the sweet spot from which flows new products and structures attractive to the valuable senior demographic.

In 2015, a more progressive and robust attempt to service the aging population with a new generation of products and services could emerge. They will cover a wide range, including: drawing more boomers and seniors to dynamic small and medium-sized cities, where activities abound within walking distance; natural health products that enhance overall quality of life; fitness programs designed specifically for active older people; how-tos on creative leisure activities; travel guides; learning skills programs; and retro products, from clothing to entertainment.