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The Trends Journal has been a long proponent that to live life at its highest level, it’s important to get in the best physical, emotional and spiritual shape you can. And of course eating well and exercise, basic fundamentals, have now caught the attention of Wall Street investors who are on the road for clean living with their pitch for “clean medicine.”
“We believe it is only a matter of time before clean medicine is among the bestselling liquid dose OTC products and most children’s vitamins and OTC medications,” Bill Harrison, the managing partner of Harrison & Co., a clean-living investment bank, told The Wall Street Journal. (See “FOOD INDUSTRY HYPE: DON’T BUY IT, DON’T EAT IT.”)
The report pointed to Genexa, a startup focused on clean vitamins that raised $60 million in July. The paper said the company is still small but seems primed to disrupt a large, stable market since there is such a push for clean products ranging from toothpaste to dishwasher detergent.
Genexa has famous wellness investors like Gwyneth Paltrow and can be purchased in major stores, the report said.
TREND FORECAST: As Gerald Celente says, “Bullshit has its own sound. He notes that people who eat Campbell’s Chunky Soup, Goldfish etc., would not be aware of any “health and wellness trends.”
And, health and nutrition advocates won’t pick up a package of Mars bars to pay “greater attention to ingredients labels and nutrition information,” of products they would not eat.
As we have been reporting for decades, as evidenced by America’s “READY TO EXPLODE” trend, health, fitness, wellness, and nutrition represents a small percentage of America’s 70 percent overweight, 42 percent obese population.
As the “Greatest Depression” worsens and increasing numbers of people have to do more with less, plus a rejuvenation of the New Age 2.0 trend, the whole health healing trend will generate more growth in organics and the “CLEAN FOOD” trend forecast by Gerald Celente will provide rewarding opportunities for OnTrendpreneurs®

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