It’s been nearly 15 years since Jared Fogle famously lost a couple hundred pounds on a diet of Subway sandwiches, introducing us all to the improbable notion that fast food could be good for you. Yet there he was, 6’2’’ and a trim 200 pounds. It seemed almost preposterous that an American fast food eatery...
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“Real” healthy food joints have the edge
While the healthy fast food trend is now fully powered, there is a difference between familiar chains, which add healthier choices that still rely on processed preparation and ingredients, and the upstarts, which emphasize organic and whole foods. The latter players in this market are built on the concept of providing healthy whole foods, while...
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Media circus
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We’ve only just begun to play
Since the days of pre-antiquity, people of every culture and society have crafted objects and devices for the sole purpose of entertainment. From Senet, the ancient Egyptian board game, to dice, cards and on to Wii U, ingenuity and creativity have been poured into ways to escape the rigors of daily life. Video games, a...
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Hits and misses on some Trends 2000 forecasts
Here’s a scorecard on some of the bold predictions made more than a decade ago in Gerald Celente’s groundbreaking book, Trends 2000 (Warner Books, 1997), and how those forecasts are evolving today. In this Trending feature, we hold Celente accountable. Prediction: The health/fitness/nutrition trend will go into an accelerated growth stage driven by an aging...
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Registration information
Space is limited, so don’t delay. Until May 30, registration is open only to Trends Journal subscribers. After May 30, any remaining openings will be made available to non-subscribers. Cost: If you register before May 30, the cost is $950 per participant. A $300 non-refundable deposit is due at the time of registration. Full payment is due...
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History Before it Happens
You are invited to join Gerald Celente and Trends Research Institute staff and invited speakers for an invigorating three-day conference in historic Colonial Kingston, New York. Held at the inspiring Trends Research Institute facilities in one of the most historic settings in the country, our History Before it Happens® program will provide up-close interaction with...
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Big-box stores’ fast fade means opportunity for Mom-and-Pops
In 2012, while analyzing the end of the era of big-box store dominance, Bloomberg News reported: “After 50 years of putting mom and pops out of business, big-box retail is having a mid-life crisis. A slow economy has hurt same-store sales, narrowing margins at big stores. Meanwhile, consumers, armed with price-comparison technology, are visiting more stores...
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Wise guys
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When life lessons become trend lessons
There is more to trends than forecasting them to find business and investment opportunities. For me, I do my best to live them. One of the biggest, most important lifestyle trends I learned in my early days of forecasting is Whole Health Healing. My ex-wife had long been suffering from ulcerative colitis and was hospitalized several times....