The flavored water movement is peaking this year thanks to a saturation of brands attempting to capitalize on the initial success of coconut water. We likely won’t see high demand for maple and artichoke water, but coconut should stay competitive with sugary sports drinks like Gatorade and Powerade. Boxed Water is Better’s success might force changes in how water is packaged for mass distribution, but that may still take another 10 to 15 years.
