An idea like “The Creators Unconference” signals that at least one hotel company understands the millennial generation. Other boutique hotel chains will follow, hosting their own conferences, concerts and millennial-focused events. Meanwhile, Airbnb’s role as disruptor will continue to harm the larger hotel chains, unless government-mandated regulation strikes the online service. Regardless, look for millennials to go where prices are low, where people speak their language and where they retain a sense of independence.

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