Skip to content
Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

No more canned tuna?

A December 2018 Wall Street Journal article accused Millennials of killing off the canned tuna industry. Sales are down, the paper claimed, because Millennials “can’t be bothered to open and drain the cans or fetch utensils and dishes to eat the tuna.”

Actually, Millennials are still fetching dishes and using utensils. They’re just not using them to eat canned tuna – or meat in general.

Millennials are vegging out.

According to a new report from the NDP Group, a market research firm, Millennials are eating 52 percent more fresh vegetables and 59 percent more of the frozen kind than their counterparts were ten years ago. Also, 40 percent of under-40s are following plant-centric diets.

The Organic Trade Association reports that parents under age 40 make up 52 percent of organic food customers, compared to 35 percent of Generation X and just 14 percent of Baby Boomers.

BOOMERS TAKE OPPOSITE PATH

Meanwhile, Baby Boomers are eating 30 percent less fresh vegetables and 4 percent less frozen vegetables.

That’s a fact consistent with our “Bye Bye Boomers” Trend for 2019. As we have forecast: “Adding to the dismal plight of many Boomers is the dawn of an unprecedented era of chronic poor health, brought on in large part by a diet of fast, processed food.”

Among the conditions that are rising at historic rates are: diabetes, heart failure, cancer, circulatory conditions, kidney and liver diseases and related illnesses.

In fact, more than 25 percent of Americans over the age of 65 have been diagnosed with diabetes. Astoundingly, some 70 percent of boomers are overweight, and nearly 40 percent are clinically obese. TJ


TRENDPOST

Millennials’ trend in taste toward fresher, plant-based foods reflects their preferences for less processed fare and for companies whose marketing reflects values of health and environmental care.

As a result, companies such as Kraft or General Mills that are rooted in processed foods are scurrying to gobble up smaller firms with greener identities.

These larger companies may shift from being mainly producers to being mainly holding companies that own a portfolio of smaller, greener brands.