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Tracking trends is the understanding of where we are, how we got here and where we are going. What is making today’s headline news for Trends Journal subscribers is yesterday’s news today.
The “big” mainstream headline is employees at three Starbucks locations in New York filed petitions on Thursday to unionize and hope to hold a vote on 3 March.
As we have long noted, the unionization effort started in Buffalo and has been embraced by employees at other locations who have complained about salaries, working conditions, and the treatment of senior employees. See “STARBUCKS STORE TO UNIONIZE, A TOP TREND FOR 2022.”
“Our primary goals are to create an elevated work experience for everyone,” the New York Starbuck employee’s letter read. “To make sure our partners are recognized, included, appreciated, supported, and delighted every day they walk into the space.”
The Trends Journal has also pointed out that another result of the outbreak was that the rich got richer and the poor got poorer; 37.2 million Americans are living in poverty in the U.S., which marks a 3.3 million jump since 2019. (See “$4 TRILLION FOR BILLIONAIRES AS MIDDLE-CLASS SHRINKS” and “COVID WAR: RICH GOT RICHER, POOR GOT POORER.”)
Most Americans are stuck in their menial jobs making minimum wage with no career advancement. (See “DOLLAR GENERAL EMPLOYEES: PLANTATION WORKERS OF SLAVELANDIA.”)
The New York Times reported that 60 Starbucks locations in all have sought to unionize over the last few months. The paper reported that unions have been established at two stores in Buffalo. There are 9,000 locations in the country.
TREND FORECAST: Again, this is old news for Trends Journal subscribers. One of our Top Trends for 2022 is “Unionization.” (See “LABOR UNION COMEBACK,” 30 Nov 2021.)
And, the deeper economies fall, the stronger the unionization trend will grow stronger.