Today’s AIs can suggest books, movies, podcasts, and television shows to suit your tastes—but not the way Bill Gates’s new “Pix” chatbot will.

Launched earlier this month by Gates-backed start-up Likewise, Pix has access to 600 million consumer data points that it can use to winnow possibilities for you more closely and accurately than current bots, Likewise CEO Ian Morris told The Wall Street Journal.

The choices Pix offers will be up to the moment: it can access new posts, listings, and streaming offerings the instant they hit the web, Likewise said.

It also will get to know your tastes, steadily tailoring its recommendations more closely to your preferences.

“That personal agent aspect is going to be a big part of what we see people doing in the next couple of years,” he said. “That’s something we’re looking to really define.”

Pix could struggle to find space among the torrent of AI apps inundating consumers, the WSJ noted.

Gates’s private investment office bankrolled Likewise with $15 million after the Microsoft cofounder saw ChatGPT win top marks on a college biology exam last fall.

“I knew I’d just seen the most important advance in technology since the graphical user interface,” he wrote in a March blog post.